T.E.N. Spotlight’s Weblog

7 Ways to Use Social Media to Build Stunning Brands
April 30, 2009, 9:47 pm
Filed under: Marketing | Tags: ,

Read the full article http://www.convinceandconvert.com/social-media-marketing/7-ways-to-use-social-media/

For you short attention span readers, here are the “7 Ways” for your review. Comment away if you (dis)agree.

1. Reputation Management

Key point: People are talking about you online, whether you choose to listen or not.

2. Customer Service

Key point: Social media customer service is the new (800) number.

3. Public Relations

Key point: Social media enables you to take your message to customers directly.

4. Customer Acquisition

Key point: Market sideways. Features and benefits are too boring to work in social media.

5. Create Brand Communities

Key point: Activate your fans and give them something to do. Don’t just collect them like baseball cards.

6. Thought Leadership

Key point: Everyone in the world has expertise. What’s yours, and how to you distribute it?

7. Networking

Key point: Social capital belongs to individuals, and is loaned to brands. You can use social networking to develop relationships online that you’d be unlikely to have otherwise.


Media’s so very social for college kids
March 26, 2008, 3:42 pm
Filed under: research | Tags: , , ,

 Interesting read!!
It extends beyond social networking sites to TVSocializing has been a major part of college life since the first kegger, and now hanging out with friends is even seeping into students’ media usage. A new quarterly pop culture survey from Youth Trends, the Ramsey, N.J., research firm, finds that among college kids, social media of all sorts are hot. Social networking, of course, has long been a college pastime, but the trend is also being seen across other media. The rising video games are those that can be played by multiple participants, like “Guitar Hero,” and Youth Trends reports that viewing parties are popular for top shows like “Grey’s Anatomy” and “Lost.” Youth Trends found that college kids spend about 37 hours per week in total with media, with the web leading the way at nearly 13 hours per week just for entertainment, not counting academic pursuits. Josh Weil, co-founder and partner at Youth Trends, talks to Media Life about the rise of Facebook, the decline of MySpace, and why TV viewing may never catch on cell phones.

read article here ( medialife)