T.E.N. Spotlight’s Weblog

7 Ways to Use Social Media to Build Stunning Brands
April 30, 2009, 9:47 pm
Filed under: Marketing | Tags: ,

Read the full article http://www.convinceandconvert.com/social-media-marketing/7-ways-to-use-social-media/

For you short attention span readers, here are the “7 Ways” for your review. Comment away if you (dis)agree.

1. Reputation Management

Key point: People are talking about you online, whether you choose to listen or not.

2. Customer Service

Key point: Social media customer service is the new (800) number.

3. Public Relations

Key point: Social media enables you to take your message to customers directly.

4. Customer Acquisition

Key point: Market sideways. Features and benefits are too boring to work in social media.

5. Create Brand Communities

Key point: Activate your fans and give them something to do. Don’t just collect them like baseball cards.

6. Thought Leadership

Key point: Everyone in the world has expertise. What’s yours, and how to you distribute it?

7. Networking

Key point: Social capital belongs to individuals, and is loaned to brands. You can use social networking to develop relationships online that you’d be unlikely to have otherwise.


How to Get Teens Attention: 5 Things Marketers Must Know!
February 22, 2008, 4:59 pm
Filed under: Marketing, Resources, Youth Culture | Tags: , ,

Check out this blog post from Ypulse.com guest blogger (Vanessa Van Petten). It gives us a window into how teens think.

1. We Know You Want Us

2. We Usually Know When We Are Being Marketed To

3. We Know When You Are Funny/Interesting/Useful…and when you are not.

4. We Know When You Treat Us Like ‘Young Adults’

5. We Might Adopt You

To read the full article click here article