T.E.N. Spotlight’s Weblog

7 Ways to Use Social Media to Build Stunning Brands
April 30, 2009, 9:47 pm
Filed under: Marketing | Tags: ,

Read the full article http://www.convinceandconvert.com/social-media-marketing/7-ways-to-use-social-media/

For you short attention span readers, here are the “7 Ways” for your review. Comment away if you (dis)agree.

1. Reputation Management

Key point: People are talking about you online, whether you choose to listen or not.

2. Customer Service

Key point: Social media customer service is the new (800) number.

3. Public Relations

Key point: Social media enables you to take your message to customers directly.

4. Customer Acquisition

Key point: Market sideways. Features and benefits are too boring to work in social media.

5. Create Brand Communities

Key point: Activate your fans and give them something to do. Don’t just collect them like baseball cards.

6. Thought Leadership

Key point: Everyone in the world has expertise. What’s yours, and how to you distribute it?

7. Networking

Key point: Social capital belongs to individuals, and is loaned to brands. You can use social networking to develop relationships online that you’d be unlikely to have otherwise.