T.E.N. Spotlight’s Weblog


Youth Trends Report (Spring 2008)
April 16, 2008, 3:00 pm
Filed under: Uncategorized | Tags: , , ,

A must read, got this from nextgreatthing.com

by Allison


Our Spring 2008 Trend Report looks at the many ways youth are changing communications and what brands can do to stay relevant.

Topics include:

  • The open source thinking that is permeating consumer decision making and the
    factors marketers need to consider when appealing to youth
  • How tween-focused social networks are transforming how they engage with brands,
    purchase products, and use the Internet as young adults.
  • Reaching teens in the moment through the new reflex marketing paradigm.
  • Youth individualism and what they look for in brands.
  • The evolution of language thanks to technology and its educational implications.
  • How RSS has made youth ruthlessly efficient consumers and ‘newsmasters’.
  • The new 360 music model and how fans will save the industry.
  • The growing industry of in-game advertisements.
  • Impression measurement to map out the spheres of influence that lead up to a purchase.
  • Why the engagement model is the real future of marketing.

Click here to download

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: