T.E.N. Spotlight’s Weblog

Media’s so very social for college kids
March 26, 2008, 3:42 pm
Filed under: research | Tags: , , ,

 Interesting read!!
It extends beyond social networking sites to TVSocializing has been a major part of college life since the first kegger, and now hanging out with friends is even seeping into students’ media usage. A new quarterly pop culture survey from Youth Trends, the Ramsey, N.J., research firm, finds that among college kids, social media of all sorts are hot. Social networking, of course, has long been a college pastime, but the trend is also being seen across other media. The rising video games are those that can be played by multiple participants, like “Guitar Hero,” and Youth Trends reports that viewing parties are popular for top shows like “Grey’s Anatomy” and “Lost.” Youth Trends found that college kids spend about 37 hours per week in total with media, with the web leading the way at nearly 13 hours per week just for entertainment, not counting academic pursuits. Josh Weil, co-founder and partner at Youth Trends, talks to Media Life about the rise of Facebook, the decline of MySpace, and why TV viewing may never catch on cell phones.

read article here ( medialife)


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