T.E.N. Spotlight’s Weblog


Advertising to children is big business
February 29, 2008, 4:25 pm
Filed under: Uncategorized

Consider the following:

  1. Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000
  2. $15-17 billion is spent by companies advertising to children in the US
  3. The marketing seems to be worth it. For example,
    • Teens in the US spend around $160 billion a year
    • Children (up to 11) spend around $18 billion a year
    • “Tweens” (8-12 year olds) “heavily influence” more than $30 billion in other spending by parents, and “80 percent of all global brands now deploy a ‘tween strategy.’”
    • Children (under 12) and teens influence parental purchases totaling over $130-670 billion a year.

Source (globalissues.org)

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