T.E.N. Spotlight’s Weblog

Advertising to children is big business
February 29, 2008, 4:25 pm
Filed under: Uncategorized

Consider the following:

  1. Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000
  2. $15-17 billion is spent by companies advertising to children in the US
  3. The marketing seems to be worth it. For example,
    • Teens in the US spend around $160 billion a year
    • Children (up to 11) spend around $18 billion a year
    • “Tweens” (8-12 year olds) “heavily influence” more than $30 billion in other spending by parents, and “80 percent of all global brands now deploy a ‘tween strategy.’”
    • Children (under 12) and teens influence parental purchases totaling over $130-670 billion a year.

Source (globalissues.org)


Hip Hop Song Writing Contest
February 28, 2008, 5:04 pm
Filed under: Uncategorized | Tags: , , ,

I know some of our kids have some skills in this area, pass this on.

Presenting the 2008 Hip-hop song writing contest

The ESSENCE Take Back the Music campaign and the Berklee College of Music are back again with our annual search for hip-hop’s next great voice. Lyricists and songwriters, ages 15 to 19, will compete to win tuition-free summer classes at Berklee’s Boston campus, where students learn fundamentals of performance, composition, production and the music business. Additionally, the top scholarship recipients will perform their winning songs at the 2008 Peace Hip-Hop Festival at Boston’s City Hall Plaza. Songs will be judged on clever, conscious, thought-provoking lyrics, composition and performance—so show us what you’ve got!

Click here for official rules and entry form »

Overnighter Music Video
February 27, 2008, 4:25 pm
Filed under: Video Clips | Tags: , , ,

Amen brother

Tone-Deaf Madness
February 26, 2008, 4:44 pm
Filed under: Games
Saw this post at Pastor2youth.com and thought it was a great game idea, and sure to bring a laugh.Category : Indoor Games / Mild Activity

Source : RIOT Youth Group

GrpSize : Any size

Description : This game requires teenagers who aren’t afraid to make fools of themselves. The only supplies you need are a CD player, CDs, and a set of headphones. Teenagers can pick any song they want (within your parameters). They put it in the CD player and put the headset on. They must sing along with the CD in front of everyone; the “problem” for them is that no one can hear the music – all you hear is them. The winner can be decided by group vote or by a panel, a la American Idol. A fun way to spice it up is to allow duets, in which case you would need either ear buds or a splitter so 2 sets of headsets can be used. We often use this as a contest to win discounts to youth events.

America’s Most Sinful Cities
February 25, 2008, 5:16 pm
Filed under: Resources, Uncategorized | Tags: , , ,

Here are the sins and the top cities in each sinful category:

Most Lustful: Denver ranked first, joined by San Antonio, Portland, Seattle, Salt Lake City, Boise, Washington, DC, Cincinnati, Columbus, Baltimore and Buffalo/Rochester. The research firm of AC Nielson used sales figures for contraceptives and sex items in ranking the list.

Most Jealous: Memphis tops the list, followed by Charlotte, San Antonio, Seattle, Providence, Phoenix, Salt Lake City, Columbus, Oklahoma City, Chicago. The rankings were linked to crime rates for personal property.

Most Obese [Gluttony]: Memphis, Birmingham, San Antonio, Riverside/San Bernardino, Detroit, Jacksonville, Nashville, Oklahoma City, Kansas City, San Diego. Health statistics drove this listing.

Most Avaricious [Greed]: San Jose, San Francisco, Seattle, Denver, Boston, New York, Dallas, Los Angeles, Washington, Miami. The rankings on this sin were determined by looking at the concentration of great wealth.

Most Murderous [Wrath]: The crime statistics are clear – the most murderous city is Detroit, followed by Baltimore, New Orleans, Newark, St. Louis, Oakland, Washington DC, Cincinnati, Philadelphia, and Buffalo.

Most Slothful [Sedentary]: Memphis tops this list as well, followed by New Orleans, Las Vegas, Detroit, Birmingham, Louisville, San Antonio, Jacksonville, Nashville, and Miami.

Most Vain [Pride]: “Pride is supposed to be a deadly sin. When it comes to their looks, however, fewer Americans are seeing it that way,” say the reporters, who used plastic surgery as the marker for this sin. Perhaps surprisingly, Salt Lake City ranked first, followed by San Francisco, San Diego, San Jose, Miami, Louisville, Nashville, Virginia Beach, New York, and Los Angeles.

Read the article at forbes.com

and commentary at christianpost.com

How to Get Teens Attention: 5 Things Marketers Must Know!
February 22, 2008, 4:59 pm
Filed under: Marketing, Resources, Youth Culture | Tags: , ,

Check out this blog post from Ypulse.com guest blogger (Vanessa Van Petten). It gives us a window into how teens think.

1. We Know You Want Us

2. We Usually Know When We Are Being Marketed To

3. We Know When You Are Funny/Interesting/Useful…and when you are not.

4. We Know When You Treat Us Like ‘Young Adults’

5. We Might Adopt You

To read the full article click here article

How to Quickly Get Students Involved with Skits
February 19, 2008, 4:41 pm
Filed under: Resources | Tags: , , ,

It hit me one afternoon–I have these scripts. I have students who want to act. I cast the script. We read the whole thing together (much like television shows do where they sit around a table and just read the initial script for an episode). We took notes on what we liked, what lines we thought were cheesy, etc.

Then came the moment of truth:

  1. We read the first page only.
  2. I turned their scripts face down and I said boldy like Charlton Heston, “Act out page 1!”.
  3. They freaked.
  4. I stood my ground and said “act out page 1”.
  5. They did it. (it was all in their head, they just read it)
  6. We turned the page over. Looked at what they missed.
  7. Turned it over again. Acted and Added to page 1.
  8. Did the same thing with page 2,3,4 and 5.

We got a five page script done and acted out and in their “heads” in about an hour and a half. They performed it that Wednesday and it was more real, less cheesy- more of a slice of life than ever before because they made it their own and didn’t take anything home.

Read the whole article by Eddie James (of the Skit Guys) at youthworker.com