T.E.N. Spotlight’s Weblog

Consider the following:

1. Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000
2. $15-17 billion is spent by companies advertising to children in the US
3. The marketing seems to be worth it. For example,
   • Teens in the US spend around $160 billion a year
   • Children (up to 11) spend around $18 billion a year
   • “Tweens” (8-12 year olds) “heavily influence” more than $30 billion in other spending by parents, and “80 percent of all global brands now deploy a ‘tween strategy.’”
   • Children (under 12) and teens influence parental purchases totaling over $130-670 billion a year.

Source (globalissues.org)